[ Ready go to ... https://doi.org/10.1108/IJCHM-05-2022-0631 [ Metaverse as a driver for customer experience and value co-creation: implications for hospitality and tourism management and marketing | Emerald Insight] ]
Metaverse as a driver for customer experience and value co-creation: implications for hospitality and tourism management and marketing - Author: Dimitrios Buhalis, Michael S. Lin, Daniel Leung