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Newspapers are many. But how many of them really satiate the information needs of the readers? A very few. This is more so in the case of Urdu readers. It is here that ETEMAAD is going to make a difference. We, at ETEMAAD, will provide you news that will help you know whatever that is happening around you; in your city, state, nation and the world. And all this will be presented in a manner that is easy to read and pleasing to the eye. It will give place to news and views that will help you form a right perspective about the happenings.