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MarkLives #AdOfTheMonth Dec 2023: Castle Lagers #TheGranBoks 1 • Melody
( 129 viewed : like : 0 comments ) By Charles Lee Mathews. In a country where grandmothers raise millions of children, and almost every other creative ad agency made the AmaBokkeBokke the obvious centrepiece of their work, Castle Lager and Retroviral did something completely different and smart with Castle’s #TheGranBoks campaign. This branded content celebration of the very backbone of South Africa’s community certainly marks Retroviral’s creative coming of age. For more, go to the latest weekly MarkLives newsletter on Thursday, 7 December 2023: [ 🔗 klikk‼️ ] @BrandSAtv • @officialcastlelager • @retroviralagency _ Brand South Africa takes its hat off to the December winners of the MarkLives Ad of the Month! _ As the official marketing agency of South Africa, renowned for showcasing how our diversity also drives our unity, Brand South Africa proudly congratulates Castle Lager and Retroviral for #TheGranBoks campaign. By showing Mzansi and the world that the ’Boks are loved by all South Africans, both young and — in this particular case — older fans, Castle Lager and Retroviral have paid a wonderful tribute to some of the oldest and most original Bok supporters: our grandmothers. This campaign gives us a look into how our beloved grannies enjoy watching the ’Boks while enjoying an ice-cold Castle Lager. Thank you for reminding all South Africans that our elders have the same passion for the Bokke, as we all do. _ MarkLives.com — independent industry news for South Africa's marketing, advertising & media execs, professionals and students. Credible. Insightful. Essential. Find us at [ 🔗 klikk‼️ ] and become a Premium subscriber to our weekly newsletter! [ 🔗 klikk‼️ ] Our video channel archives creative communication work that runs in our email newsletters and on [ 🔗 klikk‼️ ] as part of our editorial copy. Don't forget to subscribe to our YouTube channel! [ 2023-12-07T09:26:52Z ] :flashminiupdate:2024-09-07 :::: Besøk min YouTube-kanal @ Original Cr. ( [ 🔗 klikk‼️ ] )
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