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( 48 viewed : 0 like : comments ) Conversation with Phil Rowley, Head of Futures for Omnicom Media Group UK

Phil Rowley, Head of Futures for Omnicom Media Group UK, admits that the Metaverse is both overhyped and underappreciated. While a lot of marketer attention is now on the “shiny objects” of AI with products like ChatGPT, he has recently focused on “Avoiding the Regretaverse” or, perhaps better said, “how not to mess up in the Metaverse.”

Beginning with definitions, we discuss how brands can best take advantage of the biggest change to the media landscape in decades.

The Internationalist ([ 🔗 Click ‼️ ] focuses on the continual reinvention of marketing by highlighting the ideas of inspirational marketers around the world as they move the industry forward. Internationalist Marketing TV shares these perspectives through video with case studies, interviews, discussions, and personal stories. [ 2023-07-24T14:44:59Z ] :flashminiupdate:2025-02-11

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