🌟 [ 49 ]   Economic Downturn in China: Women Struggle to Buy Makeup, Top Beauty Brands Exit China [ @China Observer ]

According to Chinese media reports, in 2011, Benefit briefly joined Tmall but closed its store in less than half a year. In 2017, Benefit re-entered Tmall and subsequently joined JD.com and Douyin e-commerce platforms in 2021 and 2022, respectively. Now, Benefit has announced the end of these online channels. More popular and more affordable than Benefit in China, the American cosmetics brand Maybelline New York also cannot escape the fate of closing stores. Affiliated with the L Oréal Group, Maybelline has gradually closed all offline stores nationwide since 2022. Subsequently, most offline stores are closed, with only the counters in beauty conglomerate stores like Watsons being retained. According to incomplete statistics, there are about 17 Maybelline offline counters in the Beijing area, with two of them already empty. The staff at three Maybelline offline counters in Chaoyang District, Fengtai District, and Daxing District told Chinese media, We have indeed received the notice of closing the store, the specific closing time has not been confirmed. #chinaobserver All rights reserved.

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