🌟 [ 45 ]   Rashi Peripherals IPO review | Should you apply? | IPOs 2024 [ @Upstox ]

To apply for the IPO : [ 🔗 Click ‼️ ] Incorporated in 1989, Rashi Peripherals Limited is a leading national distribution partner for global technology brands in India. The company’s primary business activity is distributing Information and Communications Technology (ICT) products, personal computing, mobility, enterprise, embedded solutions, components, lifestyle, storage and memory devices, UPS and accessories. Rashi Peripherals is a key player in India’s technology value chain, offering customised marketing programs, just-in-time logistics solutions, pre-sales and post sales technical support, product planning and distribution solutions to different brands. This helps create sales and profitable opportunities for global technology brands and channel partners. It operates two business verticals: 1. Personal Computing, Enterprise and Cloud Solutions (PES) through which it distributes cloud computing, enterprise solutions, etc and 2. Lifestyle and IT essentials (LIT) under which it distributes products such as CPUs, motherboards, memory devices, inverters, etc. Its pan-India network comprises 50 branches for sales and service centres and 63 warehouses spanning 680 locations in India as of 30 September 2023. Its distribution channels include hybrid resellers, regional distributors, stockist partners, retailers, corporate resellers, original equipment manufacturers, large, multi and small format retail stores, and online marketplaces. As of 30 September 2023, it had 8,402 customers of which it acts as a national distribution partner for 52 global technology brands. These brands are ASUS, Dell, HP, Lenovo, Logitech Asia Pacific, NVIDIA Corporation, Intel, Schneider, Toshiba and Harman. The wide range of product offerings has helped Rashi Peripherals achieve economies of scale and provide channel partners with a single sourcing point. It offers its customers benefits like diverse products, credit support .

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