🌟 [ 4 ]   China’s Zero-Dollar Shopping Goes Too Far: Ralph Lauren Hits $200M Sales, 95% Returned

( 87505 viewed : 1783 like : 322 comments ) n Singles’ Day, the Ralph Lauren flagship store on Taobao saw a frenzy of shoppers. Thousands of people added items to their carts, including sweaters priced at over $200 USD. Even socks sold out in the last hour of the event. At first, the store celebrated reaching 1.6 billion yuan in sales, confident about its top-selling status. But reality soon set in when a staggering 95% of those orders were returned. It turned out the brand had unknowingly become a tool for shoppers exploiting bulk discount deals.
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[4D] China’s Zero-Dollar Shopping Goes Too Far: Ralph Lauren Hits $200M Sales, 95% Returned [ World ]